And becomes the official coffee of the UFC
“Land of the free and home of the brave.”
It’s why we love America. And why we love to celebrate it. Whether it’s the 4th of July, Veteran’s Day, or Presidents’ Day, we honor those who serve or have served to protect the heart and soul of America.
Founded by veterans, Evan Hafer, Mat Best, and Jarred Taylor, Black Rifle Coffee Company creates coffee “for people who love America.”
What better way to celebrate all that’s red, white, and blue than with a good cup of brew.
Committed to supporting veterans, law enforcement, and first responders, Black Rifle Coffee Company is releasing 5 new mixed coffee drinks in all its brick-and-mortar coffee shops in the country in honor of Presidents’ Day. Available hot, iced, or blended, these specialty coffee drinks will be a regular on the menu, and like all products sold by the company, help give back to the veteran community.
The Purple Sneaker spoke with a Black Rifle Coffee Company spokesperson to find out more about these crafted specialty coffees.
With names like Jet Fuel Latte, Betsy Ross White Mocha, 1776 Mocha, Liberty Bell Latte, and Smokey Joe Latte, BRCC told us it strives to “provide a unique experience” for customers that aligns with our nation’s rich history. Developed and created by barista staff at the Savannah, Georgia store, the 5 new crafted beverages are already a favorite among the customers there.
The catchy coffee names have equally catchy flavor profiles. Order the Jet Fuel Latte if you’re seeking an energy boost with spiced brown sugar. Betsy Ross features wild blackberry and white chocolate, while the 1776 Mocha satisfies a dark chocolate and salted toffee caramel combo. The Liberty Bell gives you a vanilla flavor with caramel and the intriguing Smokey Joe features a hickory and bourbon smoked background. Yum.
Black Rifle Coffee Company has 40 store locations featuring the signature drink menu. The coffee shops are spread out in the south and concentrated in Texas. (See below for the full list of store locations where you can find the new hero specialty coffee drinks.)
BRCC sources its coffee beans from places like Colombia, Guatemala, and Brazil, and roasts them at local facilities in Tennessee and Utah. Available in light, medium, and dark roasts, you can choose from ground beans, whole bean, ready-to-drink canned, instant, and Keurig-compatible, single-serve cups. And if you need a steady supply of coffee, there’s the Coffee Club for automatic delivery and the Exclusive Coffee Subscription that contains limited-supply roasts, which are so exclusive and popular there’s a waiting list.
But if you think the company is only about coffee, you’d be mistaken. Hafer’s passion for both the military and coffee combined to create a caffeinated movement that spilled over to the Coffee or Die Magazine, which offers readers a plethora of articles and posts related to the military covering a wide range of topics. The company also has apparel, gear, a podcast, newsletter, nonprofit fund, and multiple media platforms, just to name a handful.
But it doesn’t stop there. Black Rifle Coffee Company recently announced it’s the official coffee of the UFC, Ultimate Fighting Championship. With this partner in its fighting corner, BRCC can continue to donate coffee and money, employing and serving veterans nationwide.
Black Rifle Coffee Company Store Locations
Arizona
5105 S Power Rd Mesa AZ 85212
4126 E. Indian School Phoenix AZ 85018
Florida
510 John Sims Pkwy W Niceville FL 32578
Georgia
307 W River St Savannah GA 31401
450 Fort Argyle Road Savannah GA 31324
10971 Hwy 92, Suite A Woodstock GA 30188
Louisiana
1913 East Kentucky Avenue Ruston LA 71270
Montana
313 2nd Avenue West Kalispell MT 59901
Oklahoma
1909 S Telephone Rd Moore OK 73160
14215 N Pennsylvania Ave Quail Springs OK 73134
Tennessee
1836 Parkway Sevierville TN 37862
2655 Teaster Ln Pigeon Forge TN 37863
2570 Wilma Rudolph Blvd. Clarksville TN 37043
Texas
2436 Creekview Drive Waco TX 78711
180 W. Bitters San Antonio TX 78216
5121 Rufe Snow Dr. Suite 100 NRH TX 76180
901 N. Central Expwy, Suite 100 Plano TX 75075
9001 Benbrook Rd Benbrook TX 76126
325 FM 2410 Harker Heights TX 76548
111 North General Bruce Temple TX 76504
2170 S. Clear Creek Rd Killeen TX 76549
7086 Hwy 6 N Houston TX 77095
11006 FM1960 Houston TX 77065
3000 IKEA RBFCU Pkwy Suite 100 Live Oak TX 78233
5695 Colleyville Boulevard Colleyville TX 76034
303 W Loop 1604 S San Antonio TX 78245
16599 FM 423 Frisco TX 75033
101 S Main St suite A Boerne TX 78006
3500 Big Spring St Midland TX 79705
25823 Northwest Freeway Cypress TX 77429
3201 Tracewood Way, Suite 131 Fort Worth TX 76177
Utah
512 W. Antelope Drive Layton UT 84041
1144 500 W Salt Lake City UT 84101
795 E. 800 N Spanish Fork UT 84660
391 North Main Street Heber City UT 84032
Virginia
5480 Virginia Beach Blvd Virginia Beach VA 23462
216 East Little Creek Road Norfolk VA 23505
591 Warrenton RD Fredericksburg VA 2240
Related: It’s Time to Save the Dads, in memory of my father (a veteran and coffee lover)
The Purple Sneaker 
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